Member-only story
Luxury Fashion Brands’ Cosmetics are a Big Hit in China! How can this help you?
Why Are Luxury Fashion Brands Capturing China’s Makeup Market?
The popularity of fashion brands’ cosmetics lines in China skyrocketed in 2017 as Chinese female consumers increased spending on luxury beauty products.
China’s Beauty KOL (Key Opinion Leaders) have a lot of power with their fans. One post from them could send their fans into a buying frenzy to get “must-have” beauty items. Their power on China’s social media platforms are important for the luxury brand. That’s why China’s top KOLs can get paid USD150,000 for just ONE post to promote a brand/product.
So what do they like? Tom Ford’s fabulous Eye & Cheek Palette, Chanel’s Le Blush Crème De Chanel, Yves Saint Laurent’s (YSL) Touche Eclat Blur Perfector and Christian Dior’s Addict Lipstick, are some of their favourites.
You see, luxury fashion brands’ beauty products are an easy entry point into the luxury world. Not many Chinese women can afford to buy a luxury handbag, jacket or dress that cost thousands of dollars.