Why Dolce & Gabbana’s “Racist” Blunder Matters for Luxury Brands in China
6 min readNov 26, 2018
A lesson of when “creative” marketing ads overstep their mark. Combined with another big problem (see the end), this is a really big blunder for D&G.
D&G is estimated to lose USD500 million from this fallout.
The fallout from Dolce & Gabbana’s video ads promoting its fashion show in China over the weekend has been…